Founded in 1998, GEOMAG was the first magnetic construction system toy which provided incredible performance effects. With the use of simple elements such as magnetic rods and metal spheres, GEOMAG toys are held together using the force of attraction, resulting in the creation of unique structures. GEOMAG toys use 100% recycled plastic and are built in a 100% renewable energy powered plant.

The GEOMAG toys are ideal for entertaining children because they encourage the use of imaginative play and provide the opportunity for children to use trial and error to develop their knowledge of the world. Children are completely in control of how extravagant their GEOMAG designs are, and can enhance vital skills including hand-eye coordination, concentration and problem solving.